We started by simply living up to our name. Our snacks were a better alternative to the big name snacks out there, and our slogans (“Snack like a kid again”) spoke to the inner child. But let’s be honest– the snacks weren’t really healthy!
Taste the difference that a never-ending commitment to improvement + fewer and better ingredients make.
Pop into the wonderful world of our healthy and delicious snacks and learn more about what makes us different – from our dynamic team, to our earth-friendly mission, and our empowering gurus.
We’re focused on being the best version of ourselves and contributing to a more wholesome world – beyond just snacks.
It wasn’t always easy, but our mission was always clear: use the company to build our people, minimize our footprint, and delight our customers with clean, organic snacks at a great value.
We started by simply living up to our name. Our snacks were a better alternative to the big name snacks out there, and our slogans (“Snack like a kid again”) spoke to the inner child. But let’s be honest– the snacks weren’t really healthy!
Our inner child grew up...just a little. We opened up our own factory to give ourselves control of our destiny, and pivoted to low-fat, low-calorie, real ingredients. We also threw a bunch of new snacks at the wall to see what would stick (which made a real crumbly mess).
No longer content to be merely healthy-ish, we found our calling to make the world a little less evil by offering people truly better-for-you snacks made from premium organic ingredients. We reigned in our scope to focus on quality, and on making the tastiest, healthiest popcorn ever.
The lightbulb-going-off, popcorn-kernel-exploding moment: snacking as a vessel for mindfulness. Using simple, sustainable acts to make clean snacks that inspire connection, to our own bodies and to those around us. We’ve perfected the art of popcorn– now we’re on a mission to refresh the entire snack world with treats that make us feel as fantastic as they taste!
The genesis of LesserEvil has a lot to do with my background. As a tonic for a long NYC finance career, I poured myself into a more holistic lifestyle: meditation, reading inspiring books, exercising, eating a low-inflammation diet, and practicing self-awareness. As I continued to evolve into a more grounded version of myself, I wanted to find a meaningful way to reflect these newer values into the world, and LesserEvil gave me the opportunity to do that. I have been very fortunate to find so many wonderful people to go on this journey with. This group has become a big family, and we never stop inspiring each other to grow.
What makes LesserEvil special is that it strongly believes in the power of simple acts to make a big difference. Every choice is carefully made with the welfare of both our employees and customers in mind. Building a strong culture is our passion and our strategy, and being a vertically integrated company has helped in building that culture of care. We innovate frequently and offer snacks that fit all kinds of lifestyles and diets. Our company value proposition is to offer organic, clean (no vegetable oil), tasty, and sustainable snack options at prices that can’t be beat.
So come buy a bag of the good stuff anywhere snacks are sold, and if you are close to Danbury, drop by and see our magic!
